Happy eCommerce Financial Year
Well, the 2017 financial year went past quickly and we hope your business received success in growth and profitability. The year was a turning point for many businesses, as those with solid eCommerce strategies are thriving. They have employed or reoriented their resources to facilitate online sales and marketing. They are setting commercial goals and creating a digital focused internal culture.
We were buzzed to learn that several B2B clients lead the charge and broke through the $1 million online sales / month whilst many clients experiencing 150 – 500% growth in traffic, enquiries and sales. Whilst sales targets are generally lower, many B2C clients experienced considerable growth in traffic and sales with various eMarketing and SEO strategies generating excellent results.
Another trend in supply chain over the year is the emergence of new strategies where traditional B2B businesses have diversified into supporting both B2B and B2C customers. The overall cost saving can make the difference in being able to compete (and be profitable) across a range of price levels and customer profiles.
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B2B Growth Impact of B2B growth with the activation of repspace functionality. Over time, reps train customers to place order online then focus on promotion activities. |
This financial year is already off and racing with the release of our Master Website Designs (MWD) in July, demand is building with 16 projects already on the boiler.
Since the seminar in March, our RnD team listened to the feedback and have worked at record pace developing 3 software releases packed with more high quality improvements. Look out later this week for the 11.05 RnD Release report packed with videos covering more new features and implementation capabilities.
We also have new faces on the team who are available to help with the growth of your online business.
Checkout all the details below and we look forward to working with you this year.
Master Website Design
After 3 years in development and with the support of 10 clients, we are pleased to introduce our Master Website Design (MWD). The MWD is a fully featured enterprise level B2B/B2C/Reps eCommerce website built to industry best practice and incorporates the majority of TOTECS workflows and feature set.
MWD changes the game of integrated eCommerce completely. It brings the cost of implementing a full enterprise eCommerce website down whilst dramatically speeding up go to market.
Most early adopters who participated in the MWD project now have live websites and the results are palpable. Increased website traffic and sales, easier marketing, higher organic desktop and mobile SEO rankings and advanced workflows working together to boost sales.
If you are thinking of upgrading your site, checkout the youtube clip. The first 27 minutes provides an excellent overview. if you wish to login and explore all B2B/B2C features, email our service team.
Universal EDI Is Gaining Strength
On other fronts, TOTECS clients have started to link up their customers' systems through SQUIZZ.com to embrace Social eCommerce and Universal EDI capabilities. It’s a simple philosophy. Connect once, trade with everyone connected. Q-Imaging have led the way with several high volume customers using SQUIZZ.com to pull priced catalogue data and push drop-shipment orders with automated logistics through SmartFreight. It is the smarter way to do EDI, but on steroids and at a fraction of the cost! If you want to give it a go, request an invitation to register on SQUIZZ.
New Faces At TOTECS
We welcome aboard Darren Smith into our Customer Service Centre. Darren has worked with TOTECS for 10 years in an applied capacity. When his former employer wound up their business, we offered him a role as our eCommerce Services Coordinator and his focus is your online business growth. Darren will be in touch to make sure you have everything you need.
In 2016, after 18 years in the Office Products industry serving in various leadership role, Ian Rosskelly has come on board as our eCommerce Strategy Consultant who is assisting clients in developing their eCommerce Strategy. Ian gets rubber on the road. In his former role, he grew his employers’ TOTECS website from $0 to $4million / annum in online sales. If you want to develop a bullet proof strategy and accelerate your online business, drop Ian an email.
Cheers to a big year ahead,
Glenn Drew (CEO)
The TOTECS Team