Recipe for E-Commerce Success
The start of the new financial year has been really exciting for TOTECS with several major projects going LIVE and many more nearing completion. In this issue of REALTALK we will recommend a number of tactics to make the most of your TOTECS Platform which will help maximise revenue for your business as well as strategies for successful customer retention.
The TOTECS Platform is full of features that not only enhance how users interface with the website, but can be useful in providing a personalised experience for your customers. How so? The features of TOTECS Platform are designed after considering the individual needs and requirements of businesses around the world. Making use of these features can do wonders for any type of business, trading in any category and in any environment. This newsletter will focus on e-Marketing Platform Features and how the right use of this specific feature can result in more web traffic and eventually, more $$$ sales.
The e-Marketing module built into the TOTECS Platform provides a potent method of promoting and communicating your product to the audience. Its provides businesses with the means to control the “Online Promotions Cycle” and allows businesses to send targeted outbound communication to specific groups based on mixing ‘User Subscription Categories’ and ‘User Group Filters’. Furthermore, this feature helps in tracking and monitoring of the promotions along with the feedback from customers for a better understanding of your customers' experience and future requirements. The e-Marketing Feature can be further categorised in to three sub-categories:
E-Media Mailout Messaging:
With this feature, businesses can send out formatted eNewsletters, specials and deals to their customers with customised message templates and formats. Moreover, businesses can view the success of individual email campaigns in the form of Stats and Graphs.
Other features included in the eMarketing moduel include:
Target Audience Tool:
With this feature, businesses can make and manage user subscription categories to create pool of users that will be targeted with specific marketing promotions.
Other features include:
Product Deals & Vouchers:
With this feature, businesses can manage unlimited deals for exclusive discounts and giveaways. This feature can also enhance the business offering by using filter tools to assign different target customers and different target products.
Other features include:
TOTECS Platform Release 13.01 & 13.02
While our R&D team is working on the next Platform Release, have a look at the TOTECS Platform Release 13.01 & 13.02. These releases consist of 2 new features, 14 improvements and 15 bug fixes that will bring you wealth of improvements along with new functionality. Major highlights of this release: